|
|
|
|
After months of keeping it under wraps, spit-fire creative are delighted to announce our latest branding project: T&A at Racketys. Director Annabel McMahon has teamed up with legendary British Olympic Athlete, Dame Tanni Grey-Thompson to form Tanni & Anni.
The slogan we devised for T&A was “distinctive clothing, adaptable for life”. With style as standard and a high street look, T&A plan to lead the way in disabled fashion by setting the standard.
For spit-fire, it was the perfect opportunity to display our skills and expertise to convey the message, giving a strong yet elegant image for the logotype that also appears on the clothes themselves.
A specially designed stationery pack including letterhead, compliment slip and business cards was implemented to further reinforce the brand and as a start to help create awareness of the new brand.
T&A was launched at the end of April 2007 at the NAIDEX exhibition (NEC), for which spit-fire created an introductory, eye-catching 4 page colour leaflet - informing visitors about the new label.
Annabel McMahon of T&A said:
“the logotype and brand styling was delivered with a slickness and professionalism second to none which was vitally important for us with this brand. It's the quality and style we believe our customers deserve and we were so pleased with the result and will be working with spit-fire creative to take it forward, onwards and upwards”.
news home page >> |
|
|
|
|
 |
|
