spit-fire creative are pleased to announce we've finished producing the Racketys / T&A brochure for 2007.
You may remember us telling you that we were working with Rackety's to re-brand and re-style their existing identity, as well as brand the new collaboration that boasted the partnership with Dame Tanni Grey-Thompson DBE, launched at Naidex in April 2007.
Working closely with Annabel McMahon of Rackety's, we believe the end result we've created is a fabulous new look and feel for the range available and we feel confident they have set the standard within adaptive clothing market.
A clever combination of great fun and intensity in the kids Rackety's brand, coupled with the sophistication and elegance of the T&A brand.
We advised on art direction for the lifestyle shots used, which work amazingly well to portray the styling expected by Rackety's.
We also undertook the art direction and styling for the product images, ensuring the best view possible of the items.
We then put our styling and creativity into every page to bring the brochure to life, showing these fantastic products off to their fullest with visual impact and legibility where it was needed.
