spit-fire have been working hard with local fitness instructor, Jon Rosenbach, to create a personal and appropriate design styling to represent him.
The starting point was to create a dynamic website to help promote his services in what is a very competitive industry.
The logotype is intended to be used in various contexts; training & workout sheets, progress charts, appointment cards and the like - all designed exclusively by spit-fire creative.
The website - www.jonrosenbach.co.uk - maintains the professional and highly polished image, encouraging site users looking for a personal trainer to make contact in several ways and with relative ease.
Search Engine Optimisation has been carefully considered, due to the amount of competition in the fitness sector. Although the search engines will take time to index and rank the website, we feel we've not had to sacrifice aesthetics for the sake of practicality.