City College Coventry recently asked spit-fire creative to assist them with the concept and design of their January 2008 Course Guide.
Claire McDonald head of Marketing for City College Coventry loved our concept: Bags of Experience, Bags of Courses. She too felt that the January Sales were a BIG event that many take part in, so why shouldn't you spend some time developing your mind as well?
We hope the concept creates awareness to encourage all sections of the community to enroll on the part-time courses available in the New Year.
With the revised layout and sparing use of the corporate colour set, we feel the course guide is easier to navigate than ever, but still with a wow factor.
The four page mailer was placed as an insert into local newspapers and press, covering a large part of the Coventry and Warwickshire area, backed up by advertising in various publication.
With so much choice and a wide range of starting times we feel sure that many will be taking advantage of learning something new in 2008 at City College Coventry.
Interested in a part-time course yourself? Go to www.covcollege.ac.uk to find out more! Look out for the shopping bags, there's a course listing pdf on site.
